Posted in News/interest Wednesday, February 29th, 2012
Recently a friend of mine emailed me a copy of a Belgian bus advert which I thought was brilliant, and so I wanted to share it. I wish the railway companies in the UK had a better track record in advertising, and believe that on the grounds of cost they often fall into the trap of preaching to the converted by putting up posters at railway stations, which are only seen by regular train users. Compare this to constant car adverts on the TV, showing long legged women driving through empty city streets, or speeding around alpine bends before effortlessly parking outside the place they are going to with never another car in sight. Quite honestly if some of these adds were library books, they would be filed under fiction.
The situation has not been helped by the fragmentation of this countries railways, the more mature readers of this blog may remember the very good British Railways adds under the slogan ” We Are Getting There”, whether a passenger being bounced about on joined track while riding on one of those horrible 4 wheel pacer series of units could believe such a claim, would be open to conjecture. However what I am asking if any our readers see a good commercial or advert for any form of transport that they wish the rest of the world to see, please feel free to share it with us on the modelrailways.co.uk Forums!
There are a couple of other ads in the same series, not quite as good but deserve a watch:
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One Response to “A Brilliant Transport Advert”
On that note Bill, surely we should return to the days were adverts were allowed to be fiction! Remember the adverts where a VW Beetle could be seen pulling a HGV uphill with ease! That ad would end with a lawsuit these days!
As for train adverts the Lloyds TSB “For the journey” could have worked just as well for CrossCountry Trains I feel!